Projects Work Creative Newsletter

Primitive Prophesies

intro

The Primitive Prophesy is the first generative collection created by Generative Collective (Chris Ried) which was dropped onto Hic Et Nunc in the middle of August 2021. There are 100 mints created from this algorithm and were curated by the artist.

client

Artist

service

Branding & Website

sector

Sustainable Mobility

year

2021

insights

One of the most valuable insights from this project was the importance of aligning brand identity with core business values and goals.

We take pride in the meaningful impact our design had on the brand’s growth and eagerly anticipate working with other environmentally conscious businesses in the future.

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Outro

Since this collection has a bit of a magical feel to it as you watch the composition of the image being created, I decided to name it primitive prophecies as a way to engage the unknown nature of the pieces. The beauty of generative art is that there isn't a discrete output that is created by the algorithm. Rather it takes in the likelihoods and creates an image that fills the image up until no more space is left.

Credits

generatecoll

Generative Artist